ASSESSMENT
Q3 NEWS LIAR
GBHS
MEDIA STUDIES A LEVEL Reflection
Name: Brooke Sellick Date:
AO1: Demonstrate
knowledge and understanding of the theoretical framework of media and contexts
of media and their influence (5)
AO2 Apply knowledge and
understanding of the theoretical framework of media to analyse media products (KU)
of the theoretical framework of media to:
Analyse
media products/ Make judgements and draw conclusions (10)
Q 3
The content below is not prescriptive and all valid points should
be credited. It is not expected that responses will include all of the
points listed but once again a lot of you have failed to give specific web
examples and ways the newspapers are adapting to these changes and the
relationship with their audiences.
AO1:2
Responses will demonstrate knowledge and understanding of contexts
of media and their influence on media products and processes including:
·
Some
have pay walls DT, Times
· explaining the economics of traditional
and online editions of The Guardian and the Daily Mail newspapers (for example,
paid for primarily by advertising based on audience number/ demographic as well
as direct sales)
· showing the significance of these changes
for traditional print editions and online editions and newspaper audiences
(e.g. The Guardian focusing on its online content and seeking to develop a
donation-based culture; the Mail moving slightly downmarket with clickbait
stories hosted on MailOnline; both papers are still seeking to maintain their
print editions although these are making a loss)
· explanation of technological convergence
and/ or the proliferation of technology and the effect this has had on
institutional process and audiences with reference to economic context (for
example, The Guardian’s use of email to attract a regular audience; targeted
advertising; the need for stories to be published online throughout the day as
rolling news) GIVE SPECIFIC EGS
· explaining the economic effect of the
decline of traditional print editions, for example, with reference to
circulation and yearly sales figures of traditional print versions and the rise
of online subscription (neither The Guardian nor the Mail currently operate a
paywall, compared to some of their competitors, although there is some debate
as to whether this model is sustainable) HOW DOES THE GUARDIAN ASK READERS FOR
MONEY?
· explaining the economic implications of
how newspapers are in competition for readers and how advertising revenue from
the ‘new’ media is vital - GIVE EGS OF ADVERTISERS
· explaining the different
platforms used by audiences to access news content from The Guardian
and Daily Mail with reference to the growth in online readership (give
some numbers) and the impact on how audiences consume news (use
of specific social media, websites means many consumers no longer pay for news
content). GIVE SPECIFIC EGS.
Notes
The Guardian raised it’s price to £2.20
What kind of advertising on the Guardian
website
Social media DM flipbook, pinterest,
snapchat, twitter, Instagram, fb
Guardian subscribe or donate
DM 2013 – almost 4000 million 2018 just
over 1 million newspaper sales
