Newspaper backgrounds

	The Sun	The Daily Mail	The Telegraph
Owned by	As a broadsheet, it was founded in 1964 as a successor to the Daily Herald; it became a tabloid in 1969 after it was purchased by its current owners. It is published by the News Group Newspapers division of News UK, itself a wholly owned subsidiary of Rupert Murdoch's News Corp.	Jonathan Harmsworth, 4th Viscount Rothermere, a great-grandson of one of the original co-founders, is the current chairman and controlling shareholder of the Daily Mail and General Trust, while day-to-day editorial decisions for the newspaper are usually made by a team led by the editor, Geordie Greig.	The Telegraph is a national British daily broadsheet newspaper published in London by Telegraph Media Group and distributed across the United Kingdom and internationally. It was founded by Arthur B. Sleigh in 1855 as Daily Telegraph & Courier.
Audience	The publication is a tabloid, which mostly people who come from a middle social class prefer means that the stories covered and the style used to present them, and people aged between 15 and 44.	The Daily Mail is a British daily middle-market tabloid newspaper published in London. Founded in 1896, it is the United Kingdom's second-biggest-selling daily newspaper after The Sun. According to a previous survey, the Daily Mail's audience was considered to be those of the conservative politic views.	At The Telegraph we believe that premium content attracts a premium audience. Across print, digital and third party platforms The Telegraph now reaches 52% of the UK population. That’s 23.1 million people a month (54% of whom are 15-44)
Online	Largest News brand in the UK, 96% visited them on their phones.	The Daily Mail can easily be accessed online, available for viewing and can be seen by anyone who reads it. Articles produced are the same copies in the newspaper.	The Telegraph can easily be accessed online, available for viewing and can be seen by anyone who reads it. Articles produced are the same copies in the newspaper.
Circulation	1,481,876	1,383,932	541,036
Political alignment	Conservative Political party	Conservative Political party	The personal links between the paper's editors and the leadership of the Conservative Party, along with the paper's generally right-wing stance and influence over Conservative activists

Newspaper industry essay

Newspapers are an excellent way of providing the news to the public. They were the most popular and at one point the only way to share the news until the 20th century when online versions became accessible. Due to online versions growing in popularity, it led to the newspaper print sales declining. Hard copies are in competition with online newspapers, this is because they have many advantages over hard copies of newspapers, this include that you can filter what kind of news you want to see, based on personal preference. You can view it anytime and it is updated much more frequently so some would argue it is more reliable and informative.

Although newspaper sales have declined, online news has been a massive positive for the readers. This is because online your are able to view extra media types, like videos, giving the audience more interaction with the article. The audience can also comment on the article and easily see other comments, broadening their thoughts of the story with different opinions. Hard copies cannot provide their audience with videos etc. which adds to the reason their sales have declined, as online versions offer more to you.

Most of the audience are between 15-34 years of age, this group are most likely to have phones where they can access the news online, making it more tempting to view a free online versions instead of leaving the house to go and buy one as it can be time consuming and inconvenient. The sales decline are proven through these following statistics; the daily circulation for the daily mail is 1,228,002, whereas the daily number of website visits is 169,400,000 on PC alone. This shows a massive contrast between online and hard copy sales. Online versions are much more popular because of the advantages we spoke about previously, this proves newspapers sales are declining drastically, but is this necessarily a good thing?

George Gerbner

Georges theory is that exposure to repeated patterns of representation over a long period of time can shape and influence the way in which people perceive the world around them, leading to most stereotypes.

Soft and hard news

Soft news is news that is entertaining or personally useful, usually including celebrities, fashion etc.
Hard news is news that is fast-paced, on the front of the papers, usually involving world news, politics etc.

Examples of soft news:




Examples of hard news:

Industry research

I think the aggregate advertising expenditure and net circulation figures are equal to about half of their 2007 due to the technological  advancement and demand for the news digitally. This kills the selling of hard copies of news, as customers believe that reading news is more easy and accessible for this generation. 

The ABC (Aubit Bureau of circulations) is a non-profit circulation-auditing organisation. It certifies and audits the circulations of major publications, including newspapers and magazines. They deliver industry-agreed standards for media brand measurement of print publications, digital channels and events.

I think Sunday papers sell better than weekday and Saturday papers because people arnt working so have more time to sit down, chill and look at the paper. The Sunday paper is also a different edition to the normal paper so it holds different information that you wouldn't see on the weekday papers, which incites people to buy them because its different news and different opinions as they are created by different people.

The leading broadsheet is is the Daily Telegraph, the leading tabloid is the sun and the leasing mid market is the daily mail. They sell 1101, 3417 and 2974 daily copies, using different headlines, and main images to draw the audience in everyday

The Guardian group is owned by the Scott Trust, the Scott trust is a private company who's main purpose is to ensure the financial and editorial independence of the paper is up to date and that the paper values bring honesty to the reader. This is shown through the investment of over £1 billion, with most of the profits going towards reinvesting in the journalism to deliver the best quality news to the audience

In digital distribution, i believe the most important brand identity has to be about online websites, as many commuters and general public have technology that may not be able to download the application therefore it will be easier for them to access the internet.

The UK newspapers appear to be the least trusted in Europe, according to research by the European Broadcasting Union. It carried out surveys of 1000 members of the public in each of the 33 European countries for its trust in media reports. The UK by far is the least trusted 'written press' between any European country.

The independent press standards organisations are the regulators for the most of the UK's newspapers and magazines. They hold these to account for their actions, individual rights, high standards of journalism and freedom of expression for the press. They make sure the newspapers and magazines follow the editors codes.

Print display advertising revenue for the national UK newspapers have grown for the first time in more than seven years, according to a new report on ad expenditure. Display ads in national titles saw revenue growth of 1% year on year in the first quarter of 2018, putting it at a total of £152.6m for the period. Within tabloids print displays advertising grew by 3% year on year.

Advantages vs. disadvantages of online newspapaers

Advantages:

• more convenient and practical
• updated more frequently
• you don't have to buy it
• its quicker
• personal preference, you can choose what you see
• no limit as to what you look at
• more interactive (videos)
• contact the newspaper quicker if you have any questions
• you can see different opinions on the article through the comments
• easy to share

Disadvantages:

• you might like to hold the newspaper
• internet is needed
• you cant keep the story because it updates and will eventually go
• less accessible for older generations
• More information by hand
• technical errors could occur
• pop up ads
• long term eye strain
• more distracting

Representation and newspapers

These two separate knife crime headlines oppose to each other because of the point they are trying to get across. The Argus make a point by saying they've had enough of the knife crime and want to end the violence. By using the pronoun 'we' it implies everyone is fed up of it and want it to end, it makes the headline sound more powerful than if it were to say something different, this is because it makes it seem as if more people are on their side. On the Daily Express it implies they are still fed up but they are not going to do anything about it. It makes it seem as though they are just curious and arnt willing to try and help to stop it. These oppose because of the change in attitude, making The Argus seem more serious than the Daily Express.