Industry research

I think the aggregate advertising expenditure and net circulation figures are equal to about half of their 2007 due to the technological  advancement and demand for the news digitally. This kills the selling of hard copies of news, as customers believe that reading news is more easy and accessible for this generation. 

The ABC (Aubit Bureau of circulations) is a non-profit circulation-auditing organisation. It certifies and audits the circulations of major publications, including newspapers and magazines. They deliver industry-agreed standards for media brand measurement of print publications, digital channels and events.

I think Sunday papers sell better than weekday and Saturday papers because people arnt working so have more time to sit down, chill and look at the paper. The Sunday paper is also a different edition to the normal paper so it holds different information that you wouldn't see on the weekday papers, which incites people to buy them because its different news and different opinions as they are created by different people.

The leading broadsheet is is the Daily Telegraph, the leading tabloid is the sun and the leasing mid market is the daily mail. They sell 1101, 3417 and 2974 daily copies, using different headlines, and main images to draw the audience in everyday

The Guardian group is owned by the Scott Trust, the Scott trust is a private company who's main purpose is to ensure the financial and editorial independence of the paper is up to date and that the paper values bring honesty to the reader. This is shown through the investment of over £1 billion, with most of the profits going towards reinvesting in the journalism to deliver the best quality news to the audience

In digital distribution, i believe the most important brand identity has to be about online websites, as many commuters and general public have technology that may not be able to download the application therefore it will be easier for them to access the internet.

The UK newspapers appear to be the least trusted in Europe, according to research by the European Broadcasting Union. It carried out surveys of 1000 members of the public in each of the 33 European countries for its trust in media reports. The UK by far is the least trusted 'written press' between any European country.

The independent press standards organisations are the regulators for the most of the UK's newspapers and magazines. They hold these to account for their actions, individual rights, high standards of journalism and freedom of expression for the press. They make sure the newspapers and magazines follow the editors codes.

Print display advertising revenue for the national UK newspapers have grown for the first time in more than seven years, according to a new report on ad expenditure. Display ads in national titles saw revenue growth of 1% year on year in the first quarter of 2018, putting it at a total of £152.6m for the period. Within tabloids print displays advertising grew by 3% year on year.