Newspaper Terminology

In a newspaper-

• Masthead - The title of the newspaper displayed on the front page
• Barcode - Used to scan the newspaper when purchasing, it is a representation of price
• Caption - Brief text underneath an image, describing the photograph or graphic
• Headline - A phrase that summarizes the main point of the article, usually in a large print and different style to catch attention to the reader
• Main Image - Dominant picture, often filling the front cover
• Page numbers - A system of organisation within the magazine which helps you find what you want to read
• Target Audience - People who the newspaper aim to sell to 
• Pull Quote - Something taken from within an article, usually said by the person in the main image
• Classified Ad - An advertisement that only uses text, as opposed to displaying an ad which also involves graphics
• Skyline - An information panel on the front page that tells the reader about other stories to tempt them to look inside
• Edition - Some newspapers print several of these every night, these are versions with some changes and maybe additional late stories
• Stand first - Block of text that introduces the story, normally in a different style to the body text and headline
• Byline - the line above the story with gives the authors name and sometimes their job and location
• Body text - Also known as a copy, written material that makes up the main part of the article
• Standalone - Picture story that can exist on its own or on a front page leading to a story 
• Centre spread - A photograph, often in color, that runs across 2 pages
• Lead story - Main story, usually a splash
• Gutter - The blank pace between margins of facing pages of a publication or the blank space between the columns
• Folio - Top label for the whole page, can relate to the area covered in the paper, for example,national or big news topics like trump
• Page furniture - Everything on the page apart from pictures or texts from stories

CUPPTUNE-

• Treshold - the bogger the impact and reach of the story
• Unexpectedness - an event that is a shock or out of the ordinary
• Negativity - Bad news is more interesting to the audience 'if it bleeds it leads'
• Elite persons/places - stories about important people or nations
• Unambiguous - easy to understand and for papers to report on
• Personalisation - stories that include human interest 'real people'
• Proximity - closer to home stories which are more likely to be included
• Continuity/currency - stories already in the news which continue to run and are updated