The mail and the guardian analysis

The daily mail presents their page with a lot of color. Along the very top of the article they have the date and the weather forecast, which shows it is up to date and frequent information. They also have a row of subheadings, including home, news, sport and health. If you then click on one it will give you another row of subheadings relative to the topic you've chose. For example the one i clicked on was news, and it gave me the option of latest headlines, royal family, news, world news etc. This is useful as it makes things more quick and convenient for the user to find what they are specifically interested in. Just underneath the subheadings are advertisement, as well as along the right side of the column, these include their twitter and Facebook pages as well as Instagram, snap-chat and pinterest. They have all these to make their website more known and easy to access from all types of platforms. As you can see they have a main twitter advertisement which is @mailonline which is targeted at those who want 'world news' and breaking stories as well as another twitter account which is @dailymailceleb, targeted at those who prefer the more gossip type of news. This ad shows that they are trying to target all types of audiences instead of just one.

Scrolling down, you get the lead story of 'terrifying moment gang corner their victim and slash him with a huge 3.5ft long machete as they dish out vicious beating on residential street in Birmingham'. This is in bold big text to grab the readers attention of the horrific event and to make it more obvious to see so that the article can be seen and shared for awareness. The article gives the skyline followed by a little 3 sentence headline about what happened, where it happened and who was involved. This must be interesting as it is the decider on if the reader wants to carry on reading the article. It then presents a byline, confirming who wrote the article, when it was published and last updated, as well as giving another ad to promote you to share the article through Facebook, twitter, messenger and mail, also giving you a number of how many people have shared the article already, which for this one is 3.7k.

Further down it gives the body text about what happened to the boy as well as a pull quote from a pedestrian. It gives a few main images of the gang with the machete and more pictures of the lined up weapons once being taken away with captions underneath to describe and give the reader more context. It then gives more information about the crime which then goes onto showing figures of police recorded crime and what % of these were murders, robberies etc. This is important to the reader as it gives them more understanding. Afterwards it gives another relative case to make the audience feel sympathy, it is about a 16 year old boy who died because of gang violence. Going on from this, it goes on to saying how the Metropolitan Police are finding it harder to work with the House office rules, so they want to reinforce rules. This fits in with the whole article because its a case which isn't big enough to put on its own but it slots in with the crime topic so can be put at the end to make people aware instead of ignoring it completely.

Throughout the whole article, there is separate stories along the right hand column, mainly to do with celebrity gossip. This is so that the reader can directly link from one article to another instead of searching through to find one. In this article there is in total 63 different side stories that you can then go onto looking at, for example some of them are to do with the new series of Im a Celebrity get me out of here and one on the science of beauty and others on a load of different celebrities, such as, Cara Delevingne, Scarlett Moffatt and Vicky Pattison.



The Guardian presents their articles in a more plain, formal way compared the the daily mail. They are known as a broadsheet so need to present that in the representation of their pages. At the very top they have the masthead along with a few different links to click onto including a search button, a job search and sign in. The sign in button is very useful to those people who are only interested in specific news. When you sign up, you can choose some topics your most interested in and those will be the ones that come up on your feed once you sign in. This can save a lot of time for the reader and make them want to use the website more. In the top left corner is their first advertisement on the page, it simply asks people to subscribe and donate to the guardian to ensure good news is still brought to the website, which works really successfully for them. This saves them having to charge the readers to view the articles as they would most likely lose a lot of readers by doing this. Just underneath is the main subheadings for the page, the main ones are news, opinion, sport, culture and lifestyle. The one is the video above is on lifestyle, as you can see it directly takes you to the article relevant to that. Beneath this is the lead story with the main image and a caption below. The lead story is 'Westminster council to ban supersize new homes', the title is bigger and bolder than the body text, making it clear to see to the readers. The story is about the council setting a 150 square meter limit on housing so they can build more affordable houses and that they will build 10,000 affordable units by 2040 with all the freed up space. It then further goes onto talking about the statistics about the average sized UK house and that the supersize housed are 50% bigger than this, which is ridiculous. The ban has been put in place to try and tackle the growing inequality in the area, making houses more affordable for those who dont have much to move into. The article then uses a pull quote from Richard Beddoe (council) to better explain the situation - “We want Westminster to be home to thriving, mixed communities, not empty super-prime properties. That’s why we will be restricting the size of new luxury apartments and introducing a new extra bedroom policy to make it easier for families to extend their homes so they have enough space to stay living in Westminster and are not forced to move out." This is good for the reader to have a pull quote so that an opinion can be put in place which is different to the articles view, this will allow the reader to make their own opinion after seeing both sides. 

Along the right hand column, there is a 'most viewed' section, showing the most popular stories of today to try and influence you to later click from article to article. The articles show a small circular picture with a brief title alongside it, for example there is one about Teresa May which says "May calls emergency cabinet meeting to sign off Brexit deal", the quick and short caption can easily intrigue the reader into finding out more, which makes them more likely to view it afterwards. At the bottom of the article there is a separate part for advertisement. 'Since your here' is stated in bold big writing and underneath is a paragraph of body text which explains they need a bit of financial support to carry on and would love to get a donation, they also have a direct link which you can click and pay to, it also shows that you can pay by Visa, MasterCard, American Express and PayPal.