DIRT January assessment

ASSESSMENT 1B NEWS LIAR

GBHS MEDIA STUDIES A LEVEL Reflection

Name: Brooke Sellick                 Date: 22/01/19

AO1: Demonstrate knowledge and understanding of the theoretical framework of media and contexts of media and their influence

AO2 Apply knowledge and understanding (KU) of the theoretical framework of media to:

Analyse media products/ Make judgements and draw conclusions

Questions were: 1.News values and conventions 2. Representation of Ethnicity 3. Technology 4. Shirky/Gerbner Identify a strength or strengths in your assessment: In my assessment, I did the best in question 1. I found that I did pretty well at analysing the sources and language rather than the questions about the theorists. I also did well at comparing the two sources against each other and analysing the similarities and differences. What are the areas you need to improve? I need to improve on my theorist’s work, and learning all the theories to a decent standard. I also need to improve on the subjects which divide the nation, which would come in handy on question 3 and 4. This includes the subjects of Brexit, politics, immigration etc. What will you do to improve in your next assessment? Any particular areas or study skills? I will revise all the theorist’s and their theories to improve my knowledge of them. I will also keep up to date with the news so that I can talk about recent topics in my assessment and know what to talk about in rough detail.

Media Language and Representation

1.      Explain how representations in adverts are constructed, and how they reflect the social and cultural contexts in which they were made. Refer to Source A to support your points.

In this you must include:

·         How issues/individuals/social groups are represented

·         Reference to media language and the way it supports the representation (look at specifics such as typography, layout, etc)

·         How the representations and stereotypes have been influenced by the social and cultural contexts

[20 marks]

2.      Analyse how Big Issue magazine front covers represent social, cultural and/or political events. Use one or more examples you have studied to support your answers.

[20 marks]

In your answer you must:

·         Explore how the combination of elements of media language on the magazine cover influence meaning

·         Analyse the use of intertextuality to create meaning in the source

·         Make judgements and reach a conclusion on the effects of the representations on society

3.      How are the different groups or individuals represented in one music video you have studied?

In your answer you may refer to:

·         How media language has been used to create these representations

·         Whether these representations are underrepresented or misrepresented

·         Positive or negative stereotypes

 [20 marks]

Source A – Axe – From the Unleash the Chaos campaign 2017

Source A: BBH advertising agency launched the above-the-line brand campaign for Lynx Attract in 2017. The brand includes its first women’s variants with fragrances both "for him" and "for her".

End of questions

Analysis of Axe advert, points that could be included:

·         Typography - Unleash the chaos (let go, explode, loosen up, take risks)

·         Fire, fireworks = sex, danger of explosion

·         Face to face equal, both open mouthed

·         Red hair

·         Tight strapless flowery dress – femininity and sex – preoccupied with appearance, not busy with important things?

·         High key colour female lighting

·         Orangey tint throughout

·         Warm female

·         She’s shopping (middle class?) he’s working in a garage, welding job very masculine (working class)

·         Strappy shoes

·         Low angle two shot

·         On fire in his hand

·         Arm muscle on show

·         Blue/red pipes

·         Both sets of eyes filled with wonder and attraction

·         Low key lighting on male, dark and mysterious

·         Danger of his fire source lighting up her fireworks

·         Colouring on the products

She is arriving into his territory, his very masculine, dirty, hot domain and all the technical codes to support these highly sexually charged connotations