Radio 1 self test

1. Greg started presenting the breakfast show on the 20th August 2018
2. Their target audience is 15-29 year olds
3. The breakfast show is owned by BBC, therefore only BBC's adverts can be shown under their rules, Thus is different to a smaller radio station where they can get more income from a wider variety of advertisements
4. Phone, iPad, laptop, radio, MP3 player, watch
5. The audience can interact with the breakfast show through social media (instagram, snapchat, twitter, facebook) and the actual show itself, through the games they play where you can get the chance to be spoken to by Greg and win prizes.
6. Ofcom regulate the standards of the show, the BBC initially handle the complaints etc. and then Ofcom overlook it
7. The show fulfils its remit by engaging the audience constantly through games, quizzes and social media
8. Ben cooper isn't worried about the drop in listener figures because the radio show is so much more than that. He sees it as the figures which also need to be considered are the YouTube figures and the social media figures, not just the radios figures.
9. The show promotes British artists on the radio, playing their tracks and talking about them and/or their albums. These artists include people like Mabel and Sam Smith.
10. Most of the songs played are the genre pop, this is mainly because it is the most popular and fits into the target audiences preference.
11. Many people are interviewed on the breakfast show, most of them are British as it is easier and cost effective for them to be interviewed, but occasionally there will be bigger artists and comedians from all over the world. For example, Kevin Hart.
12. Brexit, sport, immigration, crime
13. 'jan slam' - so many different prizes were won everyday in January. 'unpopular opinions'-no prize just good fun!
14. the broadcast attract their audience by giving them content they want to hear. The show isn't too serious and talks about topics which everyone can relate to, as well as educating everyone on what's going on in the world.
15. The show doesn't advertise anything non BBC related
16. A target audience of 12+, this is because some of the content wouldn't make sense to a very young audience as they would not be aware of things going on around them in the world in enough detail. Some of the jokes etc. would also not be massively understood by a young audience.
17. 5.1 millions listeners a week
18.
19. Radio 2 because it covers a lot more content and a lot more genres of music, it also has a longer duration than the other shows
20. Radio 1 is aimed at a niche audience because of their narrow target audience