Shelter charity advert

1. What is the aim of the ad?
The aim of the ad is to raise awareness to the multiple issues going on in peoples lives. It shows everyday people struggling which targets the audience and makes them sympathies.

2. What messages are being communicated (how is it communicated through media language)?
The message which is communicated is that everyone deals with issues and everyone thinks they cant do it, but with Shelter, they will help you get through it. The problem is shown through the red bold writing, as stereo typically red is shown as a problem or danger.

3. What does Shelter value (how is this communicated through media language)?

4. Who is represented and how is this constructed?
Each advert focuses on one individual, there is a man and 2 women shown, their ages differ but not massively. The man and right women are relativity young whereas the left women is older. They all look of similar class, but all have separate issues, for instance the man doesn't know where he stands as a tenant but the left women has lost her job which implies she will loose her house. The expressions on the advert are before Shelter help them, when they are still upset and unsure what to do.

Colour scheme - The image itself is very pale and dull, making the red writing stand out clearer. The dullness on the faces also reflect that they are completely low and think it cant get any better as you are pale when you are dead.

Font - The font is just very bold to state the facts and make the writing the main focus, not so much the image. The font is also see through, which makes it seem like the words are stuck into the people as they come through the writing.

Images - The images are of people who are having the problems. This is sued to gives a real life aspect to the audience and make them feel sympathy when seeing someone else in a bad situation.

Radio 1 essay

How is the BBC radio 1 BS reaching, targeting and encouraging audience interactions?

BBC radio 1 BS reach audience interactions by the various entertainment they provide. They offer a variety of ongoing things which include the audience, making it more engaging for the listeners, this includes things like the '10 minute takeover' and 'unpopular opinions', where the audience text in for a chance to be rung by Radio 1 and to either share a song they would like on or a wacky unpopular opinion. They also have run games in the past which has encouraged audience interactions, these ones include ' Jan slam' and 'pass the pasty'. Jan Slam was a very exciting time for the audience, where every day in January a prize was up for being won, this could be won by simply texting in a special word which you had to make out from a series of questions asked by Radio 1. This reached the audience very well as free prizes were involved, which people were willing to try and win for. This game took place at 8:15 every morning, which is a very convenient time for the target audience to be listening, as that is the time most people are on their way to work/education.

Radio 1 also hold a big event annually which gives a lot of audience interaction, as the audience can physically go and join in with all the fun. This event is the 'Big Weekend' music festival, it is held by Radio 1 in different UK locations every year, where thousands of people attend to listen to music and meet new people. It used to be a biggest free ticketed music event in Europe, but now has a £15 entry fee, although this doesn't affect the amount of people who attend.

The selection of music played on the Radio 1's breakfast show is another reason how they target their audience. The music is distinctive to their show, playing a mixture of tracks form new to old, as well as promoting new British artists. Their social media is very frequently posted on, they are on all the main platforms such as, Snap chat, Instagram, Twitter and Facebook, which increases the audience interaction since when they aren't on the radio, they can still continue the fun online. On their social medias, they play games and giveaways as normal, making the interaction with the audience constant which reaches them further.

The change from Nick Grimshaw to Greg James alone has encouraged audience interaction, Greg boosted back up their rating significantly after Nick suffered really bad ratings whilst being presenter. They thought Nick would bring something great to the show because of his fame and youth but it didn't plan out the way they thought it would, making the audience ratings drop massively. Greg brought something different to the show, incorporating his own aspects which were completely different to any other show, making them really successful with the audience.

Radio timings

6:30 – news and weather

6:30 – programme ident and sting

6:30 – talking amongst themselves, discussing topics relating to the studio crew

6:33 – start to talk about what’s coming up on the radio, as well as giveaways to festivals etc. He speaks to the audience like a friend

6:34 – programme ident and sting

6:34 – Track: just got paid, Sigala

6:37 – programme ident and sting

6:38 – Track: young dumb and broke, Khalid

6:41 – Greg speaks about upcoming songs, interacts with the audience through a phone call, for example, Kerrys crush countdown

6:46 – Track: baby, clean bandit

6:49 – Greg talks to the audience about the previous conversation before the song and then goes onto remind people what’s coming up next

6:54 – news and weather

7-7:30 – missing

7:31 – programme ident and sting

7:32 – Track: play, jax jones and years and years followed by a programme ident and sting

7:35 – Track: chained to the rhythm, katy perry

8:14 – Track: wow, post Malone followed by a countdown to Jan Slam

8:16 – Track: Jess glynne

8:20 – Greg talks about popular Netflix film

8:22 – Mentions Remy Malik in reference to an award ceremony and an ‘awkward moment’

8:23 – no Oscars host, Kevin Hart interview

8:24 – programme ident and sting

8:25 – Track: all my friends, the vaccines

8:27 – jan slam advertised again, news begins with a news beat (sting)

8:28 – news beat, station ident, political interview with a mum about hunger and migrants

8:29 – Christin Hugel regarding meat interview, sting

8:30-8:40 – missing

8:40 – Track: real life, duke Dumont

8:42 – programme ident and sting

8:42 – Track: sweet but pshyco, ava max

8:45 – intro into studio crew, discuss whats coming up

8:46 – talks about a new series ‘breaking dad’ on ITV

8:49 – Track: Who R U?, Anderson peak

8:52 – reads out audience messages related to their reactions on ‘breaking dad’ and what has been spoke about previously

8:53 – Greg announces a star listener, giving the prize as a cookbook and a cassette for Mabels album

8:54 – Track: shake it off, taylor swift

8:57 – Track: nothing breaks like a heart, miley cyrus

9:01 – ’10-minute takeover’ – sting, Greg gives out the phone number to be able to pick 3 songs chosen by the audience

9:02 – picked a random person to choose their first song for ’10-minute takeover’

9:02 – Track: freed from desire, gala rizzatto

9:06 – Track: give me the love, sean paul

9:10 – Track: girls and boys

9:13 – end of ’10-minute takeover’, Greg recalls the song played and who they were sent by and also says they will be doing another one tomorrow

9:13 – programme ident and sting

9:13 – Track: without me, halsey

9:17 – Track: medicine, bring me the horizons

9:23 – discussion with Greg

9:25 – album promotion for 1975. Track: girls, 1975

9:30 – small discussion

9:30 – Track: losing it, fisher

9:33 – news beat, politics, general news and sport

9:40 – Track: sucker punch, Sigrid

9:44 – Track: thunder, imagine dragons

9:50 – Track: one night only, kojey radical and mahalia

9:56 – ident, Track: light it up, major lazer

9:58 – Track – elastic heart, sia

10:00 – end of show

Radio 1 research

BBC radio offers a wide variety of different stations for different target audiences to listen to. These include Radio 1 through to Radio 6.
Radio 1 is the most fulfilling for the PSB remit, this is because they always include their audience in their stations to give ultimate entertainment, although the others may include their audience sometimes, its nearly never as much as Radio 1 do.
There is a big range of programs offered throughout the BBC radios, there should be something to appeal to everyone since every show targets different people. Radio 1, 1X, 2, 3, 4, 5 and 6 are all very similar in what they include and offer within their show. The only slight differences between them is who they target and who presents them. Radio 4Extra is a thirty minute show which airs between 8:00 and 8:30am, where they entertain using comedy, new dramas and features, and lastly radio 5Extra is a specific show dedicated to sports news etc.

Target audiences:

• Radio 1 - 15-29 year olds
• Radio 1 Xtra - 15-24 year olds
• Radio 2 - 35 years and over
• Radio 3 - Anyone
• Radio 4 - 35-54 year olds
• Radio 5 - Any one interested in sport and live news
• Radio 6 - 30-50 year olds

These target audiences are who the different radio stations aim at, it is not necessarily who actually listens to these stations.

The first presenter on Radio 1 was Tony Blackburn, he presented for nearly 6 years before being replaced. Other DJ's which have presented the Radio 1 breakfast show include, Chris Evans, Zoe Ball, Sara Cox, Chris Moyles, Nick Grimshaw and the most recent presenter, Greg James. 

Greg James, the newest presenter, took over from Nick Grimshaw in August 2018, he is a English radio DJ who was born on the 17th December 1985. He was  brought up in Lewisham, south east London and grew up to study Drama at the university of East Anglia in Norwich. 

Recently the listener figures have gained an extra 230,000 people. Greg James currently has a figure of 5.1 million listeners, compared to 4.8 million when Nick was presenting. 

Ben Cooper is the controller of radio 1, he has done this since 2011. The BBC radio is funded through television licence which is charged to all British households, companies and anyone who watches the live television broadcasts, as well as iPlayer catch up. Radio 1 is distinctive, this is shown through then playing nearly 10 times as many different tracks to their rival, Capital. They are well known for presenting a big variety of different entertainment, making them highly different to other stations.

BBC radio stations are very different to commercial stations, this is because of BBC being much stricter on brand mentioning than commercial stations. Most commercial stations are very music based, with barely any interruptions whereas BBC radio is very speech and music based, giving a higher entertainment level in comparison.

Advantages vs. disadvantages of online newspapaers

Advantages:

• more convenient and practical
• updated more frequently
• you don't have to buy it
• its quicker
• personal preference, you can choose what you see
• no limit as to what you look at
• more interactive (videos)
• contact the newspaper quicker if you have any questions
• you can see different opinions on the article through the comments
• easy to share

Disadvantages:

• you might like to hold the newspaper
• internet is needed
• you cant keep the story because it updates and will eventually go
• less accessible for older generations
• More information by hand
• technical errors could occur
• pop up ads
• long term eye strain
• more distracting

Demographic and psychographic

Demographic profile -

• A description of a particular type of audience (including sex and age)
• How you define them
• How much income they get
• Mainly in group A, B, C1

Psychographic profiling -

• A more enclosed description of character types e.g a book dedicated to cars

Target audience vs niche audience

• Target audience is based over a more spread out group of people e.g. women
• Niche audience is based over a smaller group of people e.g. people who fish