Newspaper Terminology

In a newspaper-

• Masthead - The title of the newspaper displayed on the front page
• Barcode - Used to scan the newspaper when purchasing, it is a representation of price
• Caption - Brief text underneath an image, describing the photograph or graphic
• Headline - A phrase that summarizes the main point of the article, usually in a large print and different style to catch attention to the reader
• Main Image - Dominant picture, often filling the front cover
• Page numbers - A system of organisation within the magazine which helps you find what you want to read
• Target Audience - People who the newspaper aim to sell to 
• Pull Quote - Something taken from within an article, usually said by the person in the main image
• Classified Ad - An advertisement that only uses text, as opposed to displaying an ad which also involves graphics
• Skyline - An information panel on the front page that tells the reader about other stories to tempt them to look inside
• Edition - Some newspapers print several of these every night, these are versions with some changes and maybe additional late stories
• Stand first - Block of text that introduces the story, normally in a different style to the body text and headline
• Byline - the line above the story with gives the authors name and sometimes their job and location
• Body text - Also known as a copy, written material that makes up the main part of the article
• Standalone - Picture story that can exist on its own or on a front page leading to a story 
• Centre spread - A photograph, often in color, that runs across 2 pages
• Lead story - Main story, usually a splash
• Gutter - The blank pace between margins of facing pages of a publication or the blank space between the columns
• Folio - Top label for the whole page, can relate to the area covered in the paper, for example,national or big news topics like trump
• Page furniture - Everything on the page apart from pictures or texts from stories

CUPPTUNE-

• Treshold - the bogger the impact and reach of the story
• Unexpectedness - an event that is a shock or out of the ordinary
• Negativity - Bad news is more interesting to the audience 'if it bleeds it leads'
• Elite persons/places - stories about important people or nations
• Unambiguous - easy to understand and for papers to report on
• Personalisation - stories that include human interest 'real people'
• Proximity - closer to home stories which are more likely to be included
• Continuity/currency - stories already in the news which continue to run and are updated

Media

Media text - Any media product such as a TV programme, film, magazine, video game , newspaper or album created for an audience.

Media format - refers to whether the content is a video, audio, printed or a combination.

Media platform - where media is presented e.g. TV, tablet, cinema or smartphone.

Semiotics

Semiotics - the study of signs

Denotations - what we see looking at an image

Connotations - what we understand from the image

We look at images and decode them to make sense to our selves e.g. we see the camera on our phone and we immediately know what the symbol means just by looking at it.

Hyper-genre

Hyper-genre : combining 2 genres e.g. romance/comedy

This photo presents the genre romantic comedy. The overall picture is bright implying the movie wont be about scary/bad things. The flowers in the background represents romance, obviously as well as the 2 characters side by side to each other. The laughing sense in both the characters gives the implication that it is comedy as well as romance.

This photo presents the genre thriller. It is thrilling because the lighting is all dull and dark but you get the figure of the person standing in the hallway. You also get a streak of light coming through at an angle which gives it an unknown effect. The figure in the photograph has their head titled right to create the affect that the figure is mid-turning to face the viewer. This gives it a thrilling affect because it leaves the viewers unknown as to t=what the mysterious figure looks like.