Radio 1 essay

How is the BBC radio 1 BS reaching, targeting and encouraging audience interactions?

BBC radio 1 BS reach audience interactions by the various entertainment they provide. They offer a variety of ongoing things which include the audience, making it more engaging for the listeners, this includes things like the '10 minute takeover' and 'unpopular opinions', where the audience text in for a chance to be rung by Radio 1 and to either share a song they would like on or a wacky unpopular opinion. They also have run games in the past which has encouraged audience interactions, these ones include ' Jan slam' and 'pass the pasty'. Jan Slam was a very exciting time for the audience, where every day in January a prize was up for being won, this could be won by simply texting in a special word which you had to make out from a series of questions asked by Radio 1. This reached the audience very well as free prizes were involved, which people were willing to try and win for. This game took place at 8:15 every morning, which is a very convenient time for the target audience to be listening, as that is the time most people are on their way to work/education.

Radio 1 also hold a big event annually which gives a lot of audience interaction, as the audience can physically go and join in with all the fun. This event is the 'Big Weekend' music festival, it is held by Radio 1 in different UK locations every year, where thousands of people attend to listen to music and meet new people. It used to be a biggest free ticketed music event in Europe, but now has a £15 entry fee, although this doesn't affect the amount of people who attend.

The selection of music played on the Radio 1's breakfast show is another reason how they target their audience. The music is distinctive to their show, playing a mixture of tracks form new to old, as well as promoting new British artists. Their social media is very frequently posted on, they are on all the main platforms such as, Snap chat, Instagram, Twitter and Facebook, which increases the audience interaction since when they aren't on the radio, they can still continue the fun online. On their social medias, they play games and giveaways as normal, making the interaction with the audience constant which reaches them further.

The change from Nick Grimshaw to Greg James alone has encouraged audience interaction, Greg boosted back up their rating significantly after Nick suffered really bad ratings whilst being presenter. They thought Nick would bring something great to the show because of his fame and youth but it didn't plan out the way they thought it would, making the audience ratings drop massively. Greg brought something different to the show, incorporating his own aspects which were completely different to any other show, making them really successful with the audience.

Radio timings

6:30 – news and weather

6:30 – programme ident and sting

6:30 – talking amongst themselves, discussing topics relating to the studio crew

6:33 – start to talk about what’s coming up on the radio, as well as giveaways to festivals etc. He speaks to the audience like a friend

6:34 – programme ident and sting

6:34 – Track: just got paid, Sigala

6:37 – programme ident and sting

6:38 – Track: young dumb and broke, Khalid

6:41 – Greg speaks about upcoming songs, interacts with the audience through a phone call, for example, Kerrys crush countdown

6:46 – Track: baby, clean bandit

6:49 – Greg talks to the audience about the previous conversation before the song and then goes onto remind people what’s coming up next

6:54 – news and weather

7-7:30 – missing

7:31 – programme ident and sting

7:32 – Track: play, jax jones and years and years followed by a programme ident and sting

7:35 – Track: chained to the rhythm, katy perry

8:14 – Track: wow, post Malone followed by a countdown to Jan Slam

8:16 – Track: Jess glynne

8:20 – Greg talks about popular Netflix film

8:22 – Mentions Remy Malik in reference to an award ceremony and an ‘awkward moment’

8:23 – no Oscars host, Kevin Hart interview

8:24 – programme ident and sting

8:25 – Track: all my friends, the vaccines

8:27 – jan slam advertised again, news begins with a news beat (sting)

8:28 – news beat, station ident, political interview with a mum about hunger and migrants

8:29 – Christin Hugel regarding meat interview, sting

8:30-8:40 – missing

8:40 – Track: real life, duke Dumont

8:42 – programme ident and sting

8:42 – Track: sweet but pshyco, ava max

8:45 – intro into studio crew, discuss whats coming up

8:46 – talks about a new series ‘breaking dad’ on ITV

8:49 – Track: Who R U?, Anderson peak

8:52 – reads out audience messages related to their reactions on ‘breaking dad’ and what has been spoke about previously

8:53 – Greg announces a star listener, giving the prize as a cookbook and a cassette for Mabels album

8:54 – Track: shake it off, taylor swift

8:57 – Track: nothing breaks like a heart, miley cyrus

9:01 – ’10-minute takeover’ – sting, Greg gives out the phone number to be able to pick 3 songs chosen by the audience

9:02 – picked a random person to choose their first song for ’10-minute takeover’

9:02 – Track: freed from desire, gala rizzatto

9:06 – Track: give me the love, sean paul

9:10 – Track: girls and boys

9:13 – end of ’10-minute takeover’, Greg recalls the song played and who they were sent by and also says they will be doing another one tomorrow

9:13 – programme ident and sting

9:13 – Track: without me, halsey

9:17 – Track: medicine, bring me the horizons

9:23 – discussion with Greg

9:25 – album promotion for 1975. Track: girls, 1975

9:30 – small discussion

9:30 – Track: losing it, fisher

9:33 – news beat, politics, general news and sport

9:40 – Track: sucker punch, Sigrid

9:44 – Track: thunder, imagine dragons

9:50 – Track: one night only, kojey radical and mahalia

9:56 – ident, Track: light it up, major lazer

9:58 – Track – elastic heart, sia

10:00 – end of show

Radio practical

We were assigned a task to create a 3 minute clip of our own radio 1 interpretation. We had to include the basic things radio 1 also include, such as news and weather, a game and an interview.
My group was me, Maisie, Kieran, George and Sam, we were all given a different role to make the clip more reliable with different people being involved. Kieran played the role of the presenter, George was the news presenter, Maisie was the interviewer, Sam was the interviewee and i played the role of the audience, who got rang during the game.
We brought the fresh idea of a new game called 'confessional friday' this involves the audience texting in their name age and number to the shows number, and us randomly picking out a few numbers to ring for them to tell us a wacky and weird confession.
We interviewer Dani Dyer as he is well known through all ages, giving maximum audience interaction. We asked him questions which would relate to an older and younger audience, for example, questions about his new show and then also questions about his daughters relationship with Jack and occurring rumors about marriage.
We chose to play the artists Sam Smith, Mabel and Post Malone and their most recent drops. This is because they are well known British artists which is what Radio 1 try to promote.
Our running order was:

• Track - Mabel, dont call me up
• Track - sam smith, dancing with a stranger
• Gameshow
• Interview
• Track - post malone, wow
• News

We found this the best way to fit it all together as we had a short timing slot of 3 minutes. It seemed to flow by using this order better than any other order.

Our target audience is 15-29 year old, we offer a range of young and old entertainment and it fits this age range the best.

We attracted our audience by giving the opportunity to ring in and interact with us, this can appeal to everyone in the target audience as its fun and silly. The music played also attracts the audience as it is up to date music which we choose to play.

Our remake gits into the Radio 1 remit because it entertains and attracts all of the audience. 

To improve, we could of taken out one of the songs to replace it for the weather as we did not include that in our 3 minute clip. We also could of made the game-show a bit longer to keep the fun of it and engage the audience for longer.

Our initial feedback was to make the presenters voice more upbeat and energetic and to add news. Apart from that everyone loved the game and the songs involved.

I personally think the outcome was successful, i liked the game show and the interview as well as the songs we used. If we did it again i would change some of the content which has been mentioned previously to include the weather, gaining more interaction with the audiences life and days.

This was our outcome:

Radio 1 research

BBC radio offers a wide variety of different stations for different target audiences to listen to. These include Radio 1 through to Radio 6.
Radio 1 is the most fulfilling for the PSB remit, this is because they always include their audience in their stations to give ultimate entertainment, although the others may include their audience sometimes, its nearly never as much as Radio 1 do.
There is a big range of programs offered throughout the BBC radios, there should be something to appeal to everyone since every show targets different people. Radio 1, 1X, 2, 3, 4, 5 and 6 are all very similar in what they include and offer within their show. The only slight differences between them is who they target and who presents them. Radio 4Extra is a thirty minute show which airs between 8:00 and 8:30am, where they entertain using comedy, new dramas and features, and lastly radio 5Extra is a specific show dedicated to sports news etc.

Target audiences:

• Radio 1 - 15-29 year olds
• Radio 1 Xtra - 15-24 year olds
• Radio 2 - 35 years and over
• Radio 3 - Anyone
• Radio 4 - 35-54 year olds
• Radio 5 - Any one interested in sport and live news
• Radio 6 - 30-50 year olds

These target audiences are who the different radio stations aim at, it is not necessarily who actually listens to these stations.

The first presenter on Radio 1 was Tony Blackburn, he presented for nearly 6 years before being replaced. Other DJ's which have presented the Radio 1 breakfast show include, Chris Evans, Zoe Ball, Sara Cox, Chris Moyles, Nick Grimshaw and the most recent presenter, Greg James. 

Greg James, the newest presenter, took over from Nick Grimshaw in August 2018, he is a English radio DJ who was born on the 17th December 1985. He was  brought up in Lewisham, south east London and grew up to study Drama at the university of East Anglia in Norwich. 

Recently the listener figures have gained an extra 230,000 people. Greg James currently has a figure of 5.1 million listeners, compared to 4.8 million when Nick was presenting. 

Ben Cooper is the controller of radio 1, he has done this since 2011. The BBC radio is funded through television licence which is charged to all British households, companies and anyone who watches the live television broadcasts, as well as iPlayer catch up. Radio 1 is distinctive, this is shown through then playing nearly 10 times as many different tracks to their rival, Capital. They are well known for presenting a big variety of different entertainment, making them highly different to other stations.

BBC radio stations are very different to commercial stations, this is because of BBC being much stricter on brand mentioning than commercial stations. Most commercial stations are very music based, with barely any interruptions whereas BBC radio is very speech and music based, giving a higher entertainment level in comparison.

January assessment

DIRT January assessment

ASSESSMENT 1B NEWS LIAR

GBHS MEDIA STUDIES A LEVEL Reflection

Name: Brooke Sellick                 Date: 22/01/19

AO1: Demonstrate knowledge and understanding of the theoretical framework of media and contexts of media and their influence

AO2 Apply knowledge and understanding (KU) of the theoretical framework of media to:

Analyse media products/ Make judgements and draw conclusions

Questions were: 1.News values and conventions 2. Representation of Ethnicity 3. Technology 4. Shirky/Gerbner Identify a strength or strengths in your assessment: In my assessment, I did the best in question 1. I found that I did pretty well at analysing the sources and language rather than the questions about the theorists. I also did well at comparing the two sources against each other and analysing the similarities and differences. What are the areas you need to improve? I need to improve on my theorist’s work, and learning all the theories to a decent standard. I also need to improve on the subjects which divide the nation, which would come in handy on question 3 and 4. This includes the subjects of Brexit, politics, immigration etc. What will you do to improve in your next assessment? Any particular areas or study skills? I will revise all the theorist’s and their theories to improve my knowledge of them. I will also keep up to date with the news so that I can talk about recent topics in my assessment and know what to talk about in rough detail.

Media Language and Representation

1.      Explain how representations in adverts are constructed, and how they reflect the social and cultural contexts in which they were made. Refer to Source A to support your points.

In this you must include:

·         How issues/individuals/social groups are represented

·         Reference to media language and the way it supports the representation (look at specifics such as typography, layout, etc)

·         How the representations and stereotypes have been influenced by the social and cultural contexts

[20 marks]

2.      Analyse how Big Issue magazine front covers represent social, cultural and/or political events. Use one or more examples you have studied to support your answers.

[20 marks]

In your answer you must:

·         Explore how the combination of elements of media language on the magazine cover influence meaning

·         Analyse the use of intertextuality to create meaning in the source

·         Make judgements and reach a conclusion on the effects of the representations on society

3.      How are the different groups or individuals represented in one music video you have studied?

In your answer you may refer to:

·         How media language has been used to create these representations

·         Whether these representations are underrepresented or misrepresented

·         Positive or negative stereotypes

 [20 marks]

Source A – Axe – From the Unleash the Chaos campaign 2017

Source A: BBH advertising agency launched the above-the-line brand campaign for Lynx Attract in 2017. The brand includes its first women’s variants with fragrances both "for him" and "for her".

End of questions

Analysis of Axe advert, points that could be included:

·         Typography - Unleash the chaos (let go, explode, loosen up, take risks)

·         Fire, fireworks = sex, danger of explosion

·         Face to face equal, both open mouthed

·         Red hair

·         Tight strapless flowery dress – femininity and sex – preoccupied with appearance, not busy with important things?

·         High key colour female lighting

·         Orangey tint throughout

·         Warm female

·         She’s shopping (middle class?) he’s working in a garage, welding job very masculine (working class)

·         Strappy shoes

·         Low angle two shot

·         On fire in his hand

·         Arm muscle on show

·         Blue/red pipes

·         Both sets of eyes filled with wonder and attraction

·         Low key lighting on male, dark and mysterious

·         Danger of his fire source lighting up her fireworks

·         Colouring on the products

She is arriving into his territory, his very masculine, dirty, hot domain and all the technical codes to support these highly sexually charged connotations

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