Old spice advert

A more comical advert compared to other fragrance adverts.

Man 'wearing a beach', his facial expression is smug
The beach is relevant because the brand is called Bahamas
Man has a volcano on his head because he is 'hot-headed'

1942 advert was first advertised to be brought as a fathers day gift
1953 advert was advertised to be brought by men only
Later on adverts were presented to make it seem more attractive, bringing in women to the main images

History-

• 1934 founded by William Lightfoot Schultz
• 1937 introduced for women
• 1938 introduced for men
• June 1990 Procter and Gamble acquired old spice
• 2012 they changed the logo from the traditional ship to a yacht, targeting changed to young demographic

60% of men's body washes were purchased by women, so they needed to attract female shoppers.
Many products on the market lacked masculine credibility so old spice could work on the idea of smelling like a man.

• Target audience - 12-34 year old men
• "the man your man could smell like" first appeared on YouTube and Facebook a few days before the super bowl, instead of spending a lot more money on the super bowl
• They launched the product the last day of the super bowl
• the product went quite viral, making people want to buy it after the big game
• Adverts would be shown in things which both sexes watch together, e.g. Olympics and cinema films. They also got gave BOGO's (buy one get one free)

At the time it got 10 millions views on YouTube and 55000 fans on Facebook

How was old spice traditionally advertised?

An advertising campaign developed in 2010 which became very popular and went viral after the first advertisement, which was titled 'the man your man could smell like'.

What are the similarities/differences (old and new ads)?

The old adverts are very masculine based. They are very stereotypical to the normal fragrance adverts whereas the newer ones are more comical. 

How did the new campaign fit with this historical strategy?

It fits because it promotes men being men, the older adverts are for the men aroud fathers day but the newer adverts are going through women to see if they think men are still the men they should be.

Which products/companies were the main competitors and in what ways?

What techniques are employed in:

The TV commmercials/The print ads/The social media campaign -
Dove would be a vocal competitor, due to the placement and timing during the super bowl 

What social and cultural issues are raised by the campaign?

A social problem is the adverts could make men feel insecure because of the stereotype and expectation shown through the advert as to what men should be like.

Who is the actor (Isaisah Mustafa) is this campaign? Why was he chosen?
He is an american actor and footballer. He was chosen because he fits the expectation and stereotype of how a 'man' should be seen.

Scent analysis

Lucozade advert

Minecraft timeline

Made with Visme Infographic Maker

Minecraft practical

Radio 1 self test

1. Greg started presenting the breakfast show on the 20th August 2018
2. Their target audience is 15-29 year olds
3. The breakfast show is owned by BBC, therefore only BBC's adverts can be shown under their rules, Thus is different to a smaller radio station where they can get more income from a wider variety of advertisements
4. Phone, iPad, laptop, radio, MP3 player, watch
5. The audience can interact with the breakfast show through social media (instagram, snapchat, twitter, facebook) and the actual show itself, through the games they play where you can get the chance to be spoken to by Greg and win prizes.
6. Ofcom regulate the standards of the show, the BBC initially handle the complaints etc. and then Ofcom overlook it
7. The show fulfils its remit by engaging the audience constantly through games, quizzes and social media
8. Ben cooper isn't worried about the drop in listener figures because the radio show is so much more than that. He sees it as the figures which also need to be considered are the YouTube figures and the social media figures, not just the radios figures.
9. The show promotes British artists on the radio, playing their tracks and talking about them and/or their albums. These artists include people like Mabel and Sam Smith.
10. Most of the songs played are the genre pop, this is mainly because it is the most popular and fits into the target audiences preference.
11. Many people are interviewed on the breakfast show, most of them are British as it is easier and cost effective for them to be interviewed, but occasionally there will be bigger artists and comedians from all over the world. For example, Kevin Hart.
12. Brexit, sport, immigration, crime
13. 'jan slam' - so many different prizes were won everyday in January. 'unpopular opinions'-no prize just good fun!
14. the broadcast attract their audience by giving them content they want to hear. The show isn't too serious and talks about topics which everyone can relate to, as well as educating everyone on what's going on in the world.
15. The show doesn't advertise anything non BBC related
16. A target audience of 12+, this is because some of the content wouldn't make sense to a very young audience as they would not be aware of things going on around them in the world in enough detail. Some of the jokes etc. would also not be massively understood by a young audience.
17. 5.1 millions listeners a week
18.
19. Radio 2 because it covers a lot more content and a lot more genres of music, it also has a longer duration than the other shows
20. Radio 1 is aimed at a niche audience because of their narrow target audience

Radio 1 essay

How is the BBC radio 1 BS reaching, targeting and encouraging audience interactions?

BBC radio 1 BS reach audience interactions by the various entertainment they provide. They offer a variety of ongoing things which include the audience, making it more engaging for the listeners, this includes things like the '10 minute takeover' and 'unpopular opinions', where the audience text in for a chance to be rung by Radio 1 and to either share a song they would like on or a wacky unpopular opinion. They also have run games in the past which has encouraged audience interactions, these ones include ' Jan slam' and 'pass the pasty'. Jan Slam was a very exciting time for the audience, where every day in January a prize was up for being won, this could be won by simply texting in a special word which you had to make out from a series of questions asked by Radio 1. This reached the audience very well as free prizes were involved, which people were willing to try and win for. This game took place at 8:15 every morning, which is a very convenient time for the target audience to be listening, as that is the time most people are on their way to work/education.

Radio 1 also hold a big event annually which gives a lot of audience interaction, as the audience can physically go and join in with all the fun. This event is the 'Big Weekend' music festival, it is held by Radio 1 in different UK locations every year, where thousands of people attend to listen to music and meet new people. It used to be a biggest free ticketed music event in Europe, but now has a £15 entry fee, although this doesn't affect the amount of people who attend.

The selection of music played on the Radio 1's breakfast show is another reason how they target their audience. The music is distinctive to their show, playing a mixture of tracks form new to old, as well as promoting new British artists. Their social media is very frequently posted on, they are on all the main platforms such as, Snap chat, Instagram, Twitter and Facebook, which increases the audience interaction since when they aren't on the radio, they can still continue the fun online. On their social medias, they play games and giveaways as normal, making the interaction with the audience constant which reaches them further.

The change from Nick Grimshaw to Greg James alone has encouraged audience interaction, Greg boosted back up their rating significantly after Nick suffered really bad ratings whilst being presenter. They thought Nick would bring something great to the show because of his fame and youth but it didn't plan out the way they thought it would, making the audience ratings drop massively. Greg brought something different to the show, incorporating his own aspects which were completely different to any other show, making them really successful with the audience.