Stop where you are music video

Stop where you are - Corinne Bailey Rae
Genre - soul/pop
This song is about being present, stopping and celebrating whats happening right at this very moment.
Conform and survert

D-
R-
C-
A-
G- male and female, unsure on some characters a they blend together
E- mixture of ethnicity
S- not obvious but some stereotypes could instigate they're are women with very masculine features and could therefore be lesbian

Themes- love, hurt, stereotypes, no judgement

The setting- Urban city background, very plain making the characters stand out more. White, grey background

F- level shot, medium long shot (business man)
A-a lot of low angles, could represent her being superior
M- tracking

C- main character wears red flowy dress, everyone else used is in very basic clothing, like black or white
L- a lot of shots of light shining through a dark place
A-
M-
P-
S-

Teenagers are represented as lonely and misunderstood figures
20 seconds in the teenage girl is framed in a wide angle shot, enhancing the smallness

Titanium music video

• Titanium is a song by a french DJ and music producer David Guetta featuring vocals by artist Sia.

• 2011, it is a ballad which draws the genre of house and urban dance

• the supernatural scene and suburban setting for the recall of the science fiction film 'super 8' in which Lee (the boy in the music video) stars in

• The songs lyrics are about inner strength, focusing on a young boy with supernatural powers

• The lyrics have meaning of not being affected if people 'knock you down'

Themes - 

1. supernatural
2. special powers
3. inner strength
4. standing up for whats right/what you believe in
5. adults vs children
6. fearful
7. bravery
8. panic
9. violence
10. fiction vs reality 

Distinct - describe in detail, setting, theme, icons, narrative, characters, textual analysis

• main character is the little boy
• teacher, sheriff, police officers, 2 jogging women, young boy
• bike, keys, gun, paper. tv, torches, floating teddy bears, hat, gloves, bag
• abandoned school, suburban north american street, his house - empty, messy, lonely, forest - night time, autumn time
• camera tracks the boys movement
• narrative - young boy having supernatural powers, did something to his school and cycles home, packs his things up at home, police are knocking on door, first shows super power to grab the keys and make teddy bears float, police knock down door, he runs to the forest whilst being chased and gets caught, he drops to floor and and superpowers takes place to push the officers away         

Camera - frame, angle, movement

• camera tracks a lot of the boys movement
• level with him to make it feel more real to us
• camera shakes when he is on the bike to enforce the power he has
• level medium close up static shot of the boy - opening shot
• medium long shot, tracking backwards to show the setting of the school
• long shot, showing multiple characters at the very end, with slow-mo 

Mise en scene - clamps, costume, lighting, actor, makeup, props, setting

• normal everyday clothing, makes him fit in
• lighting changes from light to dark reflecting the time of day
• young innocent boy
• guns, gloves, hate, bag, bike, torches
• suburban north American street

                           

Shelter charity advert

1. What is the aim of the ad?
The aim of the ad is to raise awareness to the multiple issues going on in peoples lives. It shows everyday people struggling which targets the audience and makes them sympathies.

2. What messages are being communicated (how is it communicated through media language)?
The message which is communicated is that everyone deals with issues and everyone thinks they cant do it, but with Shelter, they will help you get through it. The problem is shown through the red bold writing, as stereo typically red is shown as a problem or danger.

3. What does Shelter value (how is this communicated through media language)?

4. Who is represented and how is this constructed?
Each advert focuses on one individual, there is a man and 2 women shown, their ages differ but not massively. The man and right women are relativity young whereas the left women is older. They all look of similar class, but all have separate issues, for instance the man doesn't know where he stands as a tenant but the left women has lost her job which implies she will loose her house. The expressions on the advert are before Shelter help them, when they are still upset and unsure what to do.

Colour scheme - The image itself is very pale and dull, making the red writing stand out clearer. The dullness on the faces also reflect that they are completely low and think it cant get any better as you are pale when you are dead.

Font - The font is just very bold to state the facts and make the writing the main focus, not so much the image. The font is also see through, which makes it seem like the words are stuck into the people as they come through the writing.

Images - The images are of people who are having the problems. This is sued to gives a real life aspect to the audience and make them feel sympathy when seeing someone else in a bad situation.

Old spice advert

A more comical advert compared to other fragrance adverts.

Man 'wearing a beach', his facial expression is smug
The beach is relevant because the brand is called Bahamas
Man has a volcano on his head because he is 'hot-headed'

1942 advert was first advertised to be brought as a fathers day gift
1953 advert was advertised to be brought by men only
Later on adverts were presented to make it seem more attractive, bringing in women to the main images

History-

• 1934 founded by William Lightfoot Schultz
• 1937 introduced for women
• 1938 introduced for men
• June 1990 Procter and Gamble acquired old spice
• 2012 they changed the logo from the traditional ship to a yacht, targeting changed to young demographic

60% of men's body washes were purchased by women, so they needed to attract female shoppers.
Many products on the market lacked masculine credibility so old spice could work on the idea of smelling like a man.

• Target audience - 12-34 year old men
• "the man your man could smell like" first appeared on YouTube and Facebook a few days before the super bowl, instead of spending a lot more money on the super bowl
• They launched the product the last day of the super bowl
• the product went quite viral, making people want to buy it after the big game
• Adverts would be shown in things which both sexes watch together, e.g. Olympics and cinema films. They also got gave BOGO's (buy one get one free)

At the time it got 10 millions views on YouTube and 55000 fans on Facebook

How was old spice traditionally advertised?

An advertising campaign developed in 2010 which became very popular and went viral after the first advertisement, which was titled 'the man your man could smell like'.

What are the similarities/differences (old and new ads)?

The old adverts are very masculine based. They are very stereotypical to the normal fragrance adverts whereas the newer ones are more comical. 

How did the new campaign fit with this historical strategy?

It fits because it promotes men being men, the older adverts are for the men aroud fathers day but the newer adverts are going through women to see if they think men are still the men they should be.

Which products/companies were the main competitors and in what ways?

What techniques are employed in:

The TV commmercials/The print ads/The social media campaign -
Dove would be a vocal competitor, due to the placement and timing during the super bowl 

What social and cultural issues are raised by the campaign?

A social problem is the adverts could make men feel insecure because of the stereotype and expectation shown through the advert as to what men should be like.

Who is the actor (Isaisah Mustafa) is this campaign? Why was he chosen?
He is an american actor and footballer. He was chosen because he fits the expectation and stereotype of how a 'man' should be seen.

Scent analysis

Lucozade advert

Minecraft timeline

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