Demographic and psychographic

Demographic profile -

• A description of a particular type of audience (including sex and age)
• How you define them
• How much income they get
• Mainly in group A, B, C1

Psychographic profiling -

• A more enclosed description of character types e.g a book dedicated to cars

Target audience vs niche audience

• Target audience is based over a more spread out group of people e.g. women
• Niche audience is based over a smaller group of people e.g. people who fish