Sports drink advert

We have been given a task in a group of three to create an advert for a sports drink aimed at men 60 and over. We have to create this advert as well as the logo and name for the drink brand.

The name of our drink will be 'VOL', this is because the first sports drink was made in Tennessee and in Tennessee there is a place called 'vol' which is a university for athletic/sport. We thought this tied in perfectly with the advert title we have been given.

Our plan for making the advert is using two characters (Sam and Mr Dexter) to represent a younger boy and an older man. Our advert plan is as follows:

• Sam begins playing lots of different sport and being really good at them (these will be short clips of 5 or 6 different sports), to introduce the sport and energizing theme. The VOL will also be present in each one of these shots.

• Next Sam will fade into Mr Dexter, showing that he is an older version of Sam. We are going to do this by having Sam try to shoot a basketball into the hoop and as he jumps it fades into Mr Dexter, who then misses the hoop. This represents the fact hes older and he doesn't have the energy anymore. (This will be the only sport shot without the drink in it)

• We are the going to try and present time going past, for example a fat moving clock or a time-lapse of the clouds.

• Mr Dexter will be walking slowly and lonely, with duller colors and more sad toned music, this will present that hes not his young self. 

• He will then go to the shop (school diner) and walk past VOL. He then remembers the drink and buys it.

• He takes a sip which is then when it will fade back into Sam, showing that the drink has made him young and energized again. We will do the fade by Mr Dexter wiping his mouth after hes drank the drink, the getting Sam in the exact same position to carry on the wiping motion. 

• Then once the character is young again, we will have Sam recite the slogan we have created, "Volumize your energy".

• Mr Dexter starts off walking alone and sad

• He gets thrown the bottle of VOL and takes a sip

• Within the sip is the transition of Mr Dexter to Sam, where we will get them both to drink it in the same position then merge them together

• Then the sad music will change to happy energized music, where Sam will 'go wild' with loads of energy

• We will then take loads of different angles of Sam at the running track with VOL in the clips

From our initial plans above, we have partially changed part of it as we didn't want the advert to be too long, and for our audience to loose interest

We changed Mr Dexter from being at the end to the beginning as we felt it would make the initial mood sad, which is what we wanted the audience to feel when watching so that we can then change the mood into happy and energetic, to end the advert nicely.
Our run through of our advert is now:

-Mr Dexter walking alone 

- Him being thrown VOL

- Drinking VOL

- Changing into Sam (fade effect)

- Sam walking up to the start line (slow motion)

- The placement of the fingers on the line

- The head tilt upwards towards the finish line

- The beginning of the sprint

- Sam running, half way through his sprint

-Solo on VOL with slogan

Also during this day of recording, we chose 2 songs that we wanted behind our shots. One of these would be a happy, energetic song for Sam, and then a more dull, upsetting song for when Mr Dexter is shown on screen, during the first half of the advert. These songs are:

- Fury - Rogue (Happy, Energetic song)

- Cold - Jorge Méndes (Dull, Upsetting song)

Orignally we had an idea where Sam has just finished his race and someone throws him a VOL drink. He then catches the drink and says the brand's slogan 'VOLumizing your Energy'. However, when editing this section of the advert, we found that taking this out and replacing this with 3 seperate texts saying 'VOLumizing' , 'Your' , 'Energy' seemed for fitting for the style we wanted to present.

We also made an ending banner that shows a VOL sports drink on the left with the slogan on the right. This ends the advert with hype and positivity over this sports drink.

We made the first half of the advert noir style which showed of and clearly presented that it was a sad theme and the fact that Mr Dexter is an old, lonely man.

We used extra long shots on Mr Dexter to show no power and show he is alone.

We also used low views on Sam to show his domination after drinking VOL.

We used pan movement when Mr Dexter was walking so that the audience could really feel like they were there with him and feel the real emotions of loneliness.

This is our outcome...