Summer tasks

Task 1:

In this Vogue magazine cover it is shown to mainly cater to an older, more fashionable audience. Vogue is quite well known for fashion as its a big company. The cover it’s self is very plain and subtle, assuming it wont appeal to a younger audience as younger audiences tend to be attracted to bright colourful covers. The women on the front cover is presented to be quite young which could of been done to try and attract teenagers to the magazine aside from just adults.

Task 2:

The Deutschland 83 trailer begins with the use of split screen. This is used to create a potential confused atmosphere throughout. Graphic war imagery is shown either side of the screen, showing the political divide between east and west. Immediately, dramatic music is used from the beginning through to the end to demonstrate the reality and seriousness of war in the show. Soon after, another split screen effect is used, presenting the contrast in personal views between east and west. The split screen could also be used to present the difference between the east and west's states during this time period. 
A different tone of music is then used (fun/excitable) to start to show the action/comedy drama. This change is important in the trailer because it uplifts the mood of the watcher and intrigues them into watching more. The time period is then questioned when a women holds up a gun towards the main male character, this is shocking for the time period it was set as females were not seen as the alpha male. This will intise viewers to the show as its something different. A range of different camera angles are used to create a better affect for the audience, so they can feel more involved with the characters in the trailer. Many short clips are used close up of certain characters faces, this may of been done so the audience can come to terms with their emotions and get an understanding of their role in the show.
Finally, the advert is completed with a full shot including all the characters. From this, viewers can take in the main props and costumes of the characters to once again grip more of an understanding of what the shows about. It then suddenly follows through to an explosion to end the advert which signifies the show to overall be action packed. This is the main part which will make the viewers decide if they want to watch the show once it airs or not. Using a dramatic ending will make viewers remember that exact part and will hopefully want them to be part of the audience once the show airs.

Task 3:

The ad campaign 'Are you beach body ready' has been banned from the advertising watchdog because of concerns of its weight loss claims. This campaign presents a stereotypical pretty, skinny girl in a bikini, and now after receiving over 360 complaints mainly about the fact it objectifies women, it has been banned and the advertising standards authority have launched an inquiry as to whether it is offensive content or not.
No one is happy about this campaign as the way it was advertised suggested that all women should look like a model in order to be in a bikini and be presentable to the world.

On the other hand, the 'This girl can' campaign differs from the above as it clarifies you dont have to have a perfect body to achieve in life. It shows that no matter what you look like, everybody is the same. This video gained nothing but inspiration unlike the 'Are you beach body ready' campaign. It uses women of all shapes and sizes in the advertisement to prove that their should be no stereotype or social media telling you what you should look like, and many women have reacted to this is such a positive way.

Task 4:

The ‘big six’ include  20th Century Fox, Warner Bros., Paramount Pictures, Columbia Pictures, Universal Pictures & Walt Disney Pictures. These companies are the biggest film studios in the world, creating many popular films which everyone loves.

20th century fox released ‘The greatest showman’ last year on the 26th December 2017. They co-produced along with Chernin Entertainment, seed productions and Lawrence mark productions. It costed 84 million USD to create, and to date a box office budget of 434.6 million USD. They used the popular character Wolverine as the main character in this film, perhaps to attract a wider audience to the film as people were almost shocked at the drast transition within the characters of ‘PT Barnum’ (Hugh Jackman character in the greatest showman) from Wolverine. They also included many other actors which are well known to attract a bigger audience e.g. Zac Efron and Zendaya. 


The Warner Bros realeased the film ‘IT’ on September 8th 2017. It was produced by new line cinema, lin pictures , vertigo entertainment and katzsmith productions. ‘IT’ is a remake of a horror miniseries created in 1990 about a clown who kills children based on their fears. The film costed 35 million USD to create, and ended up getting a total box office of 123.1 million USD.


 Paramount pictures produced the film ‘Sherlock Gnomes’ on March 23rd 2018. It is an animated movie which is a sequel of the movie ‘Gnomeo and Juliet’. It costed 59 million USD and the box office totalled to be 89 million USD. The sequel excited the audience of the first movie ‘Gnomeo and Juilet’ which drawed the initial attention to the second movie.


Columbia pictures recently came out with the movie ‘Hotel Transylvania 3’. However Columbia pictures only istrubuted this, it was properly produced by Sony pictures animation and media rights capital. The movie costed 80 million USD to make but unfortunately they only made 44.1 million USD in return. 57% of critics said they would recommend going to see it but clearly this sequel didn’t appeal to everyone. There are many reasons as to why Columbia pictures may of not exceeded their target for audiences including the fact they may of not had enough advertisement for the film meaning only a small portion of people actually saw it was released. This shows how important advertisement and campaigning is for a new film to be successful.

Universal pictures have recently came out with Mumma Mia: here we go again, as a sequel to the first mumma Mia which came out in 2008. It costed £28 million to make, and they successfully gained £76.4 million from box office. This is way more profit than the first Mumma Mia which only reached 27.6 million USD.

Walt Disney released a motion remake of Beauty and the beast on march 17th 2017. The audience was so large becasue of the build up for the film. The animated version, released in 1991, was included in the original Disney princesses, which is what made it so popular. The remake costed just over 300 million USD to make and received over 1 billion USD in return from box office. It was so popular because it is one of the most favoured classic Walt Disney films, which clearly shows in the statistics.